Bringing curation to life
Following the success of the on-demand series, we took The Art of Curation masterclass live—immersing top agencies in the power of Found Content. From Ogilvy, Preacher, and Code+Theory to TikTok, McCann NYC, Zulu Alpha Kilo, and Dagger, these workshops transformed how creatives, producers, and marketers source, license, and integrate curated content into their storytelling.
Through hands-on, collaborative sessions, teams engaged in real-time content discovery, explored strategic curation with an approach to licensable content—walking away with actionable insights to elevate their campaigns and creative processes.
Challenge:
UGC is more powerful than ever—but many brands don't know how to harness it. Agencies and Creatives struggle with sourcing and licensing content at scale, missing out on opportunities for authentic storytelling. Catch+Release needed a way to shift the industry mindset—from seeing UGC as chaotic and hard to license, to recognizing it as a powerful creative asset.
The solution? A masterclass experience that feels like discovery, not a sales pitch. By making content curation engaging, fun, and interactive, the goal was to show creative teams a new way to look at online content—and give them free tools to start collecting and licensing with ease.
Solution:
Discover the Unexpected
Discover the Unexpected
As Project Lead & Co-Host, I developed, designed, and launched a multi-part masterclass series that:
Reframed UGC as a Strategic Creative Asset → Showed creatives how to collect, storyboard, and track licenses seamlessly.
Built Engagement Through Surprise & Play → Made content curation interactive, fun, and hands-on using gamified engagement.
Provided Free, Easy-to-Use Tools → Taught attendees how to collect content, make rip reels with content you can actually licence all in real-time, turning education into immediate action.
Aligned with a Milestone Moment → In 2024, Catch+Release hit 1 million pieces of creator content available for licensing, reinforcing the platform’s value.
Drove Organic Adoption → Because the class felt organic and discovery-driven, attendees naturally started using the platform—without feeling like they were being sold to.
Here’s what leadership had to say about the initiative:
"Lisa is an incredible creative leader who brought so much value to our team at Catch+Release. Her strategic brand thinking and innovative approach consistently drove meaningful business impact. I was especially impressed by how she led initiatives like 'The Art of Curation' Masterclass, where her ability to inspire clients and create unique, impactful experiences really stood out. Lisa has a natural talent for collaborating across teams and bringing out the best in everyone she works with. Any organization would be lucky to have her leading their creative strategy."
Ross Dabrow, Co-Founder and VP
Catch+Release
Catch+Release
Results & Impact:
A Masterclass That Drives Revenue & Engagement
A Masterclass That Drives Revenue & Engagement
The Art of Curation Masterclass series has become a cornerstone of Catch+Release’s marketing strategy, demonstrating its power to educate, engage, and convert. By making content curation fun, interactive, and actionable, these sessions have driven new user adoption, deepened industry trust, and reinforced Catch+Release’s position as a category leader.
Business Growth: A Revenue-Driving Educational Tool
The Masterclasses directly contributed to significant revenue growth, generating over $5M in business impact by increasing user engagement and accelerating lead conversion.
•Six-figure revenue impact sessions, proving the direct link between education and sales.
•Top-performing marketing asset—consistently driving leads deeper into the sales funnel.
•Increased user sign-ups as attendees experienced firsthand the value of using the platform for content discovery, curation and licensing.
Lead Quality & Engagement: A High-Performing Acquisition Channel
The Masterclasses attracted highly qualified leads, positioning Catch+Release as an essential tool for marketers, creatives, and agencies.
•Attendees progressed further in the sales funnel than traditional lead sources, proving that engagement-first education leads to higher-quality prospects.
•Across multiple quarters, these sessions have been one of the most effective tools for lead nurturing, reinforcing their long-term value.
•Built relationships within large enterprise teams—turning first-time attendees into engaged platform users and gaining access to other teams within the organization.
Elevated Portraits a curated gallery of content from Catch+Release's platform
Strategic Brand Value: Strengthening Market Authority
Beyond driving immediate conversions, the Masterclasses positioned Catch+Release as a thought leader in UGC curation and licensing.
•Validated the power of educational content, leading to further investment in knowledge-driven marketing.
•Elevated Catch+Release’s industry presence, reinforcing the company’s expertise among agencies, brands, and creative professionals.
•Provided attendees with actionable insights, to unlock new creative possibilities while naturally integrating Catch+Release’s tools into their workflow.
By combining education with hands-on learning, this Masterclass series not only generated revenue and engagement but reshaped how creatives think about UGC and content licensing. It remains a scalable, high-impact model that continues to drive both brand influence and business success.
Want to reimagine how your team discovers, curates, and activates content?
I specialize in turning creative chaos into structured, scalable solutions—from masterclasses that drive millions in revenue to content ecosystems that redefine brand storytelling.
I specialize in turning creative chaos into structured, scalable solutions—from masterclasses that drive millions in revenue to content ecosystems that redefine brand storytelling.