Role: Creative Operations Lead
Scope: Global Campaign Platform · Visual Identity · Digital Infrastructure
Impact
• Scaled a one-time campaign into a repeatable, multi-activation global platform.
• Enabled rapid publishing of 600+ artworks across four humanitarian campaigns.
• Raised $93K+ in collective funds through international collaboration and creative advocacy.
Overview
arts4action is a grassroots artist-led initiative that mobilizes visual artists in response to global injustice. Since its inception, the project has raised over $93,000 across four online sales—supporting urgent humanitarian causes through the sale of original artworks.
From a one-off emergency fundraiser, the initiative evolved into a repeatable, scalable platform. I led the creative systems design, content operations, and campaign execution—ensuring speed, quality, and consistency across growing efforts.
Challenge
Arts4Action began as a rapid-response campaign without systems or infrastructure. As the initiative grew, manual processes for managing hundreds of artworks led to bottlenecks, slowed launches, and inconsistent output.
The challenge? Design and implement a scalable creative infrastructure that maintained visual integrity and reduced operational friction.
Solution
I led with a systems-thinking mindset—bridging creative vision with operational scale to empower a distributed, volunteer-led team. A brand-aware, systematized approach turned creative chaos into a repeatable model.
Custom Content Upload Tool
→ Partnered with an engineer to build a streamlined uploader, replacing manual entry and enabling bulk processing of artist bios and images.
→ Partnered with an engineer to build a streamlined uploader, replacing manual entry and enabling bulk processing of artist bios and images.
Content Management Workflows
→ Built a repeatable process for curating, naming, resizing, and publishing 600+ pieces of artwork across four campaigns.
→ Built a repeatable process for curating, naming, resizing, and publishing 600+ pieces of artwork across four campaigns.
Systematized Creative Output
→ Designed and templated 100+ campaign assets across social, web, and partner channels for fast-turn creative aligned with the brand voice.
→ Designed and templated 100+ campaign assets across social, web, and partner channels for fast-turn creative aligned with the brand voice.
Cross-Platform Visual Consistency
→ Curated and directed imagery for Instagram, LinkedIn, and site pages—ensuring campaigns showed up with a polished, mission-forward visual presence.
→ Curated and directed imagery for Instagram, LinkedIn, and site pages—ensuring campaigns showed up with a polished, mission-forward visual presence.
Volunteer Coordination
→ Trained and onboarded a rotating team of volunteers, created style guides for artwork photography, and standardized artist intake.
→ Trained and onboarded a rotating team of volunteers, created style guides for artwork photography, and standardized artist intake.
Deliverables
• Digital asset system (for 600+ artworks)
• Campaign-specific brand identity
• 400+ designed visuals for web, email, and social media
• Volunteer onboarding toolkit
• Custom uploader platform (with engineer)
Results
• $93K+ raised across four emergency fundraising campaigns
• Streamlined artist onboarding enabled faster launches and higher quality output
• Consistent visual identity elevated brand perception and campaign engagement
• Reduced manual effort by building systems for creative scale
• Contributed original artwork to all sales, personally raising $1,250 for aid efforts in 2024
Testimonial
“This platform made it easy to contribute and feel part of something meaningful.”
— Volunteer Artist
