Lisa Knoop - Lost in Found Podcast

Role: Creative Director & Illustrator

Scope: Brand Identity · Visual Direction · Content Strategy · Production

Impact

• Led the development of the podcast’s brand identity and early creative vision

• Built a flexible visual system for episode artwork and promotion

• Contributed to initial episodes and helped shape editorial direction during launch

• Laid the creative foundation for a podcast that later earned a Webby Award (2025) in Creativity & Marketing

Overview

Lost in Found is a podcast exploring the future of creativity—featuring voices from across the arts, technology, and media.

As Creative Director and Illustrator, I led the brand identity and early visual direction of the show. Working closely with the marketing and executive teams at Catch+Release, I developed a bold, space-inspired visual system that signaled innovation and aligned with the company’s forward-looking narrative.

In addition to art direction, I shaped early content strategy, produced initial episodes, and appeared as a featured guest—helping establish the tone, storytelling arc, and editorial cohesion.

Challenge

The goal was to create a distinctive brand experience for a new podcast within the Catch+Release ecosystem—one that could stand alone while reinforcing the company’s creative leadership in culture.

Early visual concepts (including a hot pink logo and color palette) felt bold but limiting. The challenge was to evolve the brand into something more elegant, expansive, and future-ready—capable of adapting across diverse topics and visual interpretations for each guest.

This required:

• Designing an adaptable identity system that could scale across episodes

• Producing cohesive, visually resonant artwork for a wide range of themes

• The challenge was to scale a compelling identity that could grow with the show—supporting creative experimentation without losing brand clarity.

Solution

Editorial Brand System
→ Built a scalable visual system using linear elements, bold color palettes, and structured photo treatments to create a high-impact, ownable look and feel.

→ Cropped, layered, and composited abstract elements to create visual rhythm and cohesion—anchoring each episode’s identity with contrast-rich, black-and-white guest portraits.

Strategic Creative Direction

→ Defined the brand concept, guest experience, and early narrative arc to align with Catch+Release’s positioning as a leader in creative innovation.
→ Set a tone that balanced futurism with accessibility—supporting both editorial storytelling and cross-channel marketing.

Cross-Functional Collaboration
→ Partnered with marketing, production, and leadership teams to align creative strategy, launch campaigns, and support sustained audience engagement.

Deliverables

• Brand identity and podcast artwork

• 20+ custom guest portraits and social assets

• Visual templates for ongoing episode promotion

• Creative direction and narrative framing

• Guest appearance in Season

Katie Riddle

Abigail Posner

Reginald Cash

Micky Oganda

Lesly Pyle

Ben Harms

Alona Fromberg-Elkayam

Aditi Rajvanshi

Mike Churchill

Sarah Saffari

Wim Vandenden

Bianca Guimaraes

Results

A Recognizable Brand Voice in the Creative Industry

• Established a scalable, distinct brand identity within Catch+Release’s broader ecosystem

• Enabled consistent, on-brand episode promotion across web, email, and social platforms

• Supported guest outreach and listener engagement through high-quality visual storytelling

• Created a flexible design system that continues to scale beyond the initial launch

• Lost in Found received a Webby Award (2025) for Creativity & Marketing – Podcasts. I led the early development of the brand voice and visual identity, which helped shape the show’s creative foundation.

“This show started as a passion project… Big shoutout to the team at Catch+Release and all the brilliant guests who made this happen. The stories are raw, real, and deeply human.”
— Analisa Goodin, CEO Catch+Release (via LinkedIn)